February 3,2026
RED FM News Desk
A new peer-reviewed study published in The Milbank Quarterly argues that ultra processed foods such as sugary drinks, sweets and fast food are deliberately engineered to drive cravings and overconsumption, much like cigarettes. Researchers from the University of Michigan, Duke University and Harvard say these products are designed to maximize appeal and profitability by delivering high levels of sugar and fat, enhancing taste and texture, and speeding digestion — all of which can encourage repeated use.
A CTV News reports says, the study links ultra processed foods to serious health risks, including heart disease, cancer, diabetes and obesity, and suggests they may have addictive qualities similar to tobacco. It also highlights marketing tactics such as “health-washing” labels that can mislead consumers.
Drawing parallels to tobacco control efforts, the researchers call for stronger regulation, including clearer labelling, restrictions on marketing to children, targeted taxes and limits on sales in schools and hospitals. They conclude that voluntary industry changes are unlikely to be enough, and that stronger public health policies are needed.
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